The European legislation will come into force on December 8, 2023 for alcoholic beverages produced after this date. Beverages produced before this date may continue to be marketed until stocks are exhausted.
All wines and flavored wine products marketed in the European Union will need to provide an ingredient list and a nutritional declaration per 100 ml.
The required new information can be communicated to consumers either directly on the physical product label or through a digital label (e-label). If the nutritional declaration is provided in digital form, the energy value of the product must be included on the label. If the ingredient list is provided in digital form, a reference to allergenic substances must be maintained on the label.
An e-label or electronic label is a dedicated web page that compiles structured information about a specific product for a given market. Consumers can access this information by scanning a unique QR code printed and affixed to the product (sticker, label, back label). By scanning the QR code with a smartphone, consumers are directly directed to the electronic label of the scanned product, in the appropriate language determined by geolocation.
No, only the geographical location of consumers is determined when they consult a nutritional QR code to ensure the best possible experience and direct them to the appropriate language version, without tracking their activity beyond that.
An e-label can be created in any of the 24 official languages of the EU. The platform automatically generates translations into all other official languages of the EU. Automatically translated areas are identified by a color-coded area. For custom text you enter, you can adjust the translation according to your target markets.
The declared nutritional values for a food product are those of the food as sold, including its energy value and the amounts of nutrients it contains. These values can be averages based on: (a) analysis of the food by the manufacturer, (b) calculation from known or actual average values of the ingredients used, or (c) calculation from generally established and accepted data.
Publishing your information on your own website can be challenging. Firstly, you will need to translate the site into the languages of all the countries where you might sell your products. Additionally, you will need to ensure the removal of any intrusive tracking systems, such as cookies used for Google Analytics. The QR code should directly lead to the dedicated page for the specific product, which should be independent of any online store you may have. Fortunately, Nutrilabel can assist you in designing your QR codes if you choose this publishing option.
Yes, our system allows for customizing the content of the QR code based on the geographical area of the scan. For example, in the United States, you can define different content than nutritional facts.
Yes, the content of an e-label can be modified at any time through the company’s Nutrilabel account. Once saved, the changes are instantly implemented and visible to any consumer scanning the QR code corresponding to that electronic label.
We have implemented a batch processing system through an Excel file to simplify bulk addition. We can assist you with this aspect, so feel free to consult us.
To ensure readability on all smartphones, a minimum size of 10mm by 10mm is recommended, along with a safety zone of 2mm around the code (resulting in a total area of 14mm by 14mm). Always remember to test your QR code before final printing.
Your data is hosted in a primary data center (COLT Datacenter – Paris Les Ulis) in France on dedicated servers. Your data is stored, secured, backed up, replicated, and redundant.
The Nutrilabel platform is open to any company based in the EU or elsewhere, wishing to create e-labels to provide information to their European consumers. However, the Client is not allowed to license or sublicense the service or resell the generated QR codes.
